Services - ketak gupta

I don't just design

I make things ship

What I Bring

What I do best

I work end-to-end — from the first research session to the shipped product — partnering with product, engineering, and leadership to make sure the right problem gets solved the right way.

End-to-End Product Design

I own the full design process — not just the screens. Discovery, flows, prototypes, testing, iteration, handoff. I stay in it until the product ships and works for real people.

AI-Integrated UX

I design for AI the way it should be designed — invisibly. Machine intelligence embedded into workflows without adding cognitive load, so people feel supported, not replaced.

User Research

I go to where the users are. Store floors, factories, deli counters. Real environments, real constraints. I turn messy field research into crisp design decisions that teams actually trust.

Stakeholder Alignment & Strategy

Design doesn't ship itself. I speak the language of product and business — translating user needs into outcomes that leadership cares about, and keeping teams aligned from kickoff through launch.

How I work

Ketak Gupta conducting field research at a Walmart store, listening to an associate explain their workflow on the floor.

Field research at Walmart — listening to associates in their environment, not a conference room

I partner with product, engineering, and leadership from day one — not just at the handoff. Every decision I make is traceable back to user research or business impact. Sometimes both.

I've done this at companies with 1.6M users and 18M customers. I know how to work fast without cutting corners, and how to push back on the right things.

What people say

Testimonial

"Ketak is a dedicated and talented designer who takes his work above and beyond. He has a creative eye and a great taste for visual UI excellence. He's familiar with UXD testing guidances and processes. To top it up, he's very sociable, great to be around and easy to work with. Any team would be lucky to have him!"

Alex Alyakrinskiy

Principle product manager

Loved having Ketak on the team! He is trustworthy and a key team player that puts creativity in the forefront of all his projects. Alongside his digital work, loved all his designs. A true talent and wonderful person to be around.

ReeJae Yu

Brand Creative Director at Pacsun