Hey 👋

I’m Ketak Gupta

Sr. UX Designer

Walmart, Adobe, Intuit

Started in fashion. Moved into product. Never stopped thinking about the person on the other side of the screen.

Today I'm designing AI-powered tools for 1.6M Walmart associates and leading the UX for a $7B production ecosystem — while staying obsessed with the details that make the difference between good and great.

Currently open to Staff / Principle Designer roles.

Image of ketak gupta smiling

Passionate about transforming ideas into visually compelling interfaces and shaping the future of digital innovation.

Feature Projects

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Creative Blueprints

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A stylized image of a cube with a pink background.

Creative Blueprints

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an abstract image of a white object on a blue and pink background

Creative Blueprints

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an abstract image of an orange and blue circle

Creative Blueprints

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A beach ball sitting on top of a table.

Pet Pals

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A group of three archways sitting on top of a pink floor.

Fit Flex

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Empowering Financial Journeys

How Intuit’s platform empowers customers with data-driven insights

Piracy into Opportunity

Transforming Unauthorized Users into Loyal Customers

Revive the past

Brand identity - boosting sales and enhancing customer engagement.

Scaling Success

Redesigning Dremio’s SaaS Platform to Meet Growing Demands

What I do best

I work end-to-end — from the first research session to the shipped product — partnering with product, engineering, and leadership to make sure the right problem gets solved the right way.

End-to-End Product Design

I own the full design process — not just the screens. Discovery, flows, prototypes, testing, iteration, handoff. I stay in it until the product ships and works for real people.

AI-Integrated UX

I design for AI the way it should be designed — invisibly. Machine intelligence embedded into workflows without adding cognitive load, so people feel supported, not replaced.

User Research

I go to where the users are. Store floors, factories, deli counters. Real environments, real constraints. I turn messy field research into crisp design decisions that teams actually trust.

Stakeholder Alignment & Strategy

Design doesn't ship itself. I speak the language of product and business — translating user needs into outcomes that leadership cares about, and keeping teams aligned from kickoff through launch.

What people say

Testimonial

"Ketak is a dedicated and talented designer who takes his work above and beyond. He has a creative eye and a great taste for visual UI excellence. He's familiar with UXD testing guidances and processes. To top it up, he's very sociable, great to be around and easy to work with. Any team would be lucky to have him!"

Alex Alyakrinskiy

Principle product manager

Loved having Ketak on the team! He is trustworthy and a key team player that puts creativity in the forefront of all his projects. Alongside his digital work, loved all his designs. A true talent and wonderful person to be around.

ReeJae Yu

Brand Creative Director at Pacsun